Brands and Marketing
Cowbell Kick -off National Consumer Promo
Promasidor Nigeria Limited has launched a national consumer promotion targeted towards rewarding loyal consumers of the brand. The promo is tagged “Cowbell Olympic Medal Rush.” The promo was unveiled last Friday in Lagos is expected to run for three months.
the promo is intended to create opportunity for consumers to win cash prizes up to N50, 000, and that, 10 lucky star prize winners will be treated to an all expense paid trip to the London 2012 Olympics Chief Keith Richards, managing director of the company said.
Meanwhile the company as appoint Chioma Ajunwa Oparah, the 1996 Olympics gold medal winner and the first African to win such a coveted title, as the Promotional Ambassador throughout the duration of the promo.
Richards however stressed that the promo has the approvals of relevant authorities such as Consumer Protection Council (CPC).
How to participate in the promo
consumers should detach a coupon or sticker in the promotional packs of 400g sachet, 400 gram tins, 500g box and 900g tins and stand a chance of winning gold, silver or bronze, which will be instantly redeemed for cash of N50, 000, N30, 000 and N20, 000 respectively at any branch of Zenith Bank nationwide Mr. Olusegun Koleoso, Business Development Manager of the company, added.
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