Etisalat Nigeria has on Thursday changed its brand name to 9Mobile; this was followed days after Etisalat International gave few weeks to operators of the brand to phase out Etisalat in Nigeria.
9Mobile telecom was adopted by the company at end of a management meeting of the service provider in Lagos.
It will be recall that few weeks ago, a new board was appointed at Etisalat Nigeria, to handle the smooth transition of the telecommunications company after a reallocation of shares.
Etisalat Nigeria had in 2013 approached a consortium of 13 local banks for a loan of $1.2 billion for network upgrade and expansion. The money was sourced in dollar and naira components.
After talks to renegotiate the $1.2 billion loan failed, the chief executive of Etisalat International, Hatem Dowidar, said the company, with a 45 percent stake in the Nigerian business, is transferring its shares to a trustee.