Promoters of the new Myer Fruit Juice, a premium family health drink, have reiterated commitment to improving family health in Nigeria through the wave making Myer quality fruit juice which comes in different variants. The company’s management and its marketing partners gave this pledge during a recent media launch/consumer forum to herald the brand into the Lagos market.
Speaking at the media launch and customer forum, Sole Distributor, Lagos Zone, Myer Fruits, Mrs. Aisha Funsho said, “Myer fruit juice is produced to the best of International standards with the health consciousness of our consumers at heart. Presently, Myer Fruit Juice comes in eight Variants, namely; Mango, Orange, Tropical fruits, Pineapple, Mixed Fruit, Apple, Lemon and Orange Squeeze”.
Continuing, she said, “In terms of taste and market acceptability, Myer Fruit Juice has been well accepted by our co-distributors and other retailers. Beyond that, more consumers are now taking Myer as a family fruit juice”.
Mrs. Funsho reiterated that her commitment to marketing only products that enhance family health-care attracted her distribution company to marketing Myer Fruit Juice. She noted further that feelers from her numerous customers have been hugely impressive.
Representative of Myer Industries Limited at the event who is also the company’s Field Marketing Manager, Vera Ye, added that, “all our products are made from the finest organic fruits and comprise 100% natural ingredients. They are manufactured for consumers to get the best of nutrition and are produced in response to existing consumer insights”.
Vera explained further that the company is determined to support all its existing distributors and new ones that are about to come on board.
Myer Fruit Juice has joined a burgeoning market even as acceptance of Fruit Juice products among Nigerians continues to rise. According to statistics available on the web portal of Proshare, a market intelligence company, Nigerians consume up to N60 billion worth of fruit Juice annually.