OMO Unleashes Children’s Potential With Its Imagine & Achieve Initiative
In its renewed effort to pull its weight behind developing kids ambition through creative art & writing in Nigeria, Unilever Nigeria, manufacturers of OMO have launched OMO Imagine & Achieve, a Creative Art Competition initiative, tagged Unleash Your Potential which would be targeted at helping school Children across Nigeria develop their innate art skills.
This much was disclosed by the Brand Manager OMO, Sarah Adoki, during the official launch of the initiative at Carol Nursery and Primary School, Ikeja, she said “we decided to embark on this initiative because we feel it is highly important we develop our children, thereby helping them realize their dreams”.
Without a doubt, investing in their future is key to ensuring a better society for the good of all. That is why OMO is emphasizing that all hands be on deck, especially the parents/guardians, as they are integral to the growth of the Nigerian child.
According to Adoki, “in supporting their growth, we on our part decided to help children across the country Unleash that hidden Potential inherent in them through a Creative Art and Essay Competition which will see them express that which even their parents never knew they had in them.
As for the Creative Art Competition, school children, would be required to creatively produce an art work, showing their future career beautified with empty sachets of OMO Fast Action. After this is done, OMO’s brand Ambassadors would collect all artwork from schools following which the 1st, 2nd, & 3rd positions in each school will be rewarded individually. Eventual winners from each school would compete with other schools culminating in the emergence of State winners.These state champions will then be invited with a parent/guardian to Lagos where they will compete nationally at the grand finale where an one student will be named the overall champion.
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She further noted that prizes to be won in the 1st, 2nd and 3rd category are Laptops, for the Essay are; Laptop, N30,000 bursary, and N20,000 bursary while the Grand Finale will see the winners in the first second and third category go home with N1 million bursary, N500,000; and N200,000 respectively.
Those who emerge winners in the states will also smile home with the sum of N50,000 each
Adoki continued: “In the case of the Essay Competition, participants would be required to write a short essay based on the theme: ‘How Mum has helped me achieve success by washing my clothes with OMO fast action detergent’. They would be required to submit the essay with empty OMO packs, a minimum of 30 sachets of 30g, 5 sachets of 250g or 2 sachets of 1Kg to qualify, multiple weekly entries would be allowed per student, following which instant prizes will be won weekly by the first 50 children to submit”.
“Participants would also be expected to write their name, class, age, school, address, parents’, phone numbers and include their mother’s signature. Schools with the highest entries will have their school signboard branded, and will earn sponsorship support of sports activities, etc. consolation prizes will also be given.”
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