In a bid to make calls free to everyone in the world, Orange, the mobile brand of France Telecom, launched a global free calling and texting application on Thursday, in direct competition with services such as Skype, WhatsApp and Viber, Reutersreports.
Giles Corbett, who developed the application called ‘Libon’ for Orange, said telecom operators needed to come up with equivalent services.
“The situation is really simple – either you deliver the most compelling service or your users switch to something else. What’s the alternative? We want to be in there,” he said in an interview.
The application can be used by any iPhone user for free, while the company charges for some premium features like transcripts of voicemail or email copies of voicemails.
Libon will be available for smartphones using Google’s Android softwarein the first quarter of 2013.
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