RIM launches software to accommodate Apple users

2023


Research In Motion on Tuesday launched software that enables its large “enterprise” customers to manage Apple and other rival devices through the same servers as they use for the BlackBerry smartphone and Playbook tablet.

The new Mobile Fusion software, first announced in November, is a recognition by RIM of a growing preference by many users inside big corporations and government to access professional communications over their personal devices, often the Apple iPhone or iPad, or devices running Google’s Android.

RIM, which long dominated the so-called enterprise market, has watched the BlackBerry’s market share steadily erode in recent years. Unable to arrest the trend, the company now aims to generate a fresh revenue stream from it. Mobile Fusion will cost $99 per user to license and $4 per user a month, with discounts available for bulk orders.

culled from Reuters

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