Africa’s leading sports broadcaster, SuperSport, has been awarded the United Nations 2016 International Day of Sports for Development and Peace Award in recognition for its immense input, sacrifice and donations to the development of sports and promotion of peace in the region through its corporate social responsibility platform, Let’s Play.
The award was presented by the United Nations through its office on Sport for Development of Peace (UNOSDP) and the Federal Ministry of Youth and Sports Development in line with the UN’s objectives for peace, security and development in achieving its Sustainable Development Goals.
This year’s campaign themed, “Let’s Play for the Sustainable Development Goals” recognizes that sports has been increasingly recognized globally as a low-cost and high-impact tool in humanitarian, development and peace building efforts by both the UN and other non-governmental organizations (NGOs).
“We are honored to receive this very prestigious award that recognizes our contribution to the physical and mental development of African children through various sporting activities”, said Felix Awogu, General Manager, SuperSport, West Africa when receiving the notification of award on behalf of the company. “We believe that sports has the ability to bridge racial and social gaps in our society and more importantly, ensure that our children have a safe and secure tomorrow. Through our Let’s Play developmental programme, we have been able to encourage participation in sporting activities in schools that promote physical and mental wellbeing among children”, he said.
Let’s Play aims to elevate awareness of our social situation and to introduce and encourage play, activity and sport in schools and at home. This is done through advanced media campaigns and close associations with organisations that target children and introduce activities to schools, homes and communities.